Austin-based, intergalactic, time touring popstar, vogue icon and cosmically-inspired synthwave diva Primo the Alien has unveiled the official music video for her newest single “Extra Love.” The video follows Primo and her associates on the identical evening out that impressed the track – good individuals, good drinks and good vibes that you just wish to get misplaced in. Try the infectious new observe beneath!
This fall, Primo’s latest EP, “We All Hate Ourselves Typically,” will drop on Sept. 8, 2023 and can function a group of songs that cope with the actual and troublesome journey of self-acceptance and hope for tomorrow.
Although her otherworldly stage title suggests in any other case, Primo the Alien feels that these new tracks for the EP are grounded in her humanity. “Extra Love” is an expression of affection for Primo’s youthful self, writing songs in her bed room with only a pen and guitar. There’s a top quality to the vocals in “Extra Love” that trace at a darker undercurrent – somebody trying again on a second they wish to get misplaced in once more. Although initially self-produced in her personal studio, Primo and her co-producer Taylor Webb dug into the ultimate manufacturing together with mastering engineer Chris Gerhinger on the brand new observe and found one thing new.
“Taylor and I each realized the shift within the sonic panorama of the Primo the Alien universe, and by chance we each leaned into it,” mentioned Primo. “This music has helped me perceive that lady I as soon as was, to have compassion for her. I used to be robbed of quite a lot of innocence and hope. I needed to develop up too shortly. However she’s nonetheless there, and I simply don’t suppose we’re ever too previous to imagine, to have a look at the world in surprise.”
“We All Hate Ourselves Typically” is a departure from Primo’s different work because it represents conquer self-doubt and a connection to one thing deeper than earlier than.
“It’s about in search of peace in my restlessness, self-love in my self-loathing,” mentioned Primo. “I could also be an alien, however this album is about our complicated, stunning, determined, good humanity, that good doesn’t exist with out unhealthy, that life is each ache and good, blinding pleasure. However I believe that’s what all music is about.”
There shall be three extra singles premiering earlier than the ultimate EP is launched on September 8. The following singles “Transfer” and “Unhappy A part of a Glad Film” will grace audiences this summer season. The ultimate track to be launched would be the title observe “We All Hate Ourselves Typically.”
ABOUT PRIMO THE ALIEN:
Primo the Alien is a graduate of the Clive Davis Institute at New York College with a level in document manufacturing. After working as a musician in New York and Nashville, Primo relocated to Austin. Whereas writing and producing her first songs after shifting to Austin, Primo seen themes of outer house and time journey all through her new music, and, thusly, Primo the Alien was born. For the reason that launch of her debut, self-produced EP in 2017, Primo the Alien has lived as much as her title with a meteoric rise within the electropop scene. An Austin Metropolis Limits (ACL) performer in 2021 and 2022 and South By SouthWest (SXSW) official artist for 5 years working, Primo the Alien was not too long ago acknowledged for her “Excellence in Songwriting” by the Songwriter’s Corridor of Fame. Primo’s title graced each Rolling Stone’s “High 50 Indie Artists to Watch” and Billboard’s “Scorching 100 Unbiased Artists to Watch” lists, and her 2023 CMT Crimson Carpet look was revealed by Individuals Journal, Every day Mail, MSN and Yahoo.
Primo the Alien’s 2022 deluxe album, “Coronary heart on the Run,” held #1 on the Bandcamp Pop Charts, promoting out of vinyl earlier than its digital launch and touchdown a number of Spotify editorial playlists along with her standout single “Do It Once more.” The face of Common Audio’s new Volt interface, Primo’s music has been featured in worldwide model campaigns, on tv, and in video video games. Primo the Alien is a Sonic Guild grant recipient and celebrated Austin artist featured on KUTX, KOOP, 101X, KVUE, KXAN, Austin Chronicle, Music Radar, Austin Month-to-month, Austin American Statesman. An advocate for girls in music manufacturing, Primo is obsessed with creating house, visibility, and alternative for girls producers, whereas additionally combating for fairness all through the music trade, as an entire.
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